AI-powered search: Support for videos and GIFs
Users want AI-powered search capabilities to include moving visual content such as videos and GIFs, not only static images. This would make animated and video-based marketing assets easier to find, reuse, and manage across campaigns and digital channels. Problem / Pain AI-powered search should also support videos and GIFs, as these assets cannot be indexed in the same way as static images. Impact / Benefit Video and specifically GIFs are becoming more and more relevant in marketing, with many webpages using moving images instead of static images. AI-powered search options should therefore include them. Example use case A marketing user is looking for animated content for a campaign landing page, website, or social media post. Instead of manually browsing through video and GIF assets, the user could search for visual themes, objects, moods, or scenes and find relevant moving content more quickly.
